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What is Search Engine Marketing? Why is it important? Why should I choose Complete Media, Inc. for to help with my Search Engine Marketing?
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Get more traffic on your website through search engines like Google, Bing, and Yahoo with a paid marketing solution. SEM is also referred to as "Paid Search," or gaining website traffic through purchasing ads on search engines.
With an increasing number of consumers researching and shopping for products online, search engine marketing has become a crucial strategy for increasing a company’s reach. In fact, the majority of new visitors to a website find it by performing a query on a search engine.
In search engine marketing, advertisers pay only for impressions that result in website traffic, making it an efficient way for a company to spend marketing dollars. As an added bonus, each visitor incrementally improves the website’s rankings in organic search results.
Search engine marketing reaches consumers at exactly the right time: when they are open to new information. Unlike the majority of digital advertising, search engine marketing is non-intrusive and does not interrupt their tasks. Results are immediate with SEM. It is arguably the fastest way to drive traffic to a website.
Search engines use complicated algorithms to ensure the most relevant results are returned for each search, including location and other available information. Paid search ads often appear in prominent locations on the page – along with the other search listings that match keywords. The paid listings are highly relevant to your specific search, making it likely that someone will click on them.
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